Your clients and prospects have different communication preferences. Your choice of words can trigger one prospect, but deter another. The Impactful Writing workshop will show you how this works in the context of writing e-mails – the ideal tool for planning appointments with new prospects.
Benefits of the Impactful Writing workshop
The Impactful Writing workshop will give you:
- Understanding of the influence of words on different personas
- Insight into the correct use of the principles of persuasion
- Knowledge of how to best structure e-mails
- More results from your email traffic (conversion)
– Paulo Coelho