Impactful Writing

Every customer and every prospect will react differently to your communication with them. Your choice of words could trigger one prospective customer, while deterring another. The Impactful Writing workshop will show you how this works when you write an e-mail – the ideal tool for planning meetings with new prospects.

Benefits of the Impactful Writing workshop

• Understanding of the influence of words on different personas;
• Insight into the correct use of the principles of persuasion;
• Knowledge of how to best structure e-mails;
• More results from your e-mail traffic (conversion);