Next Level Key Account Management
Looking for a practical approach to further develop your customer relationships? The two-part workshop Next Level Key Account Management (KAM) creates usable customer profiles and converts them into executable plans. The end result is a detailed account plan for each workshop participant’s key account.
Benefits of the Next Level KAM workshop
- Clear understanding of the characteristics, needs and preferences of the various customer DMUs;
- Insight into the customer experiences of the various DMUs and starting points for improvement;
- A practical method for approaching customers and prospects;
- Individual follow-up, so that the knowledge gained is immediately translated into action.