The Taplow Group, an Executive Search and Human Capital company with offices in 24 countries, wanted a redesign which would effectively communicate their ‘unique buying reasons’ – “What sets us apart from the competition”. It was important to maintain their current corporate identity.
During a strategic workshop, we analysed the client’s customers and their needs: Who are they? What are they looking for? Why do they visit the website and what is their preferred customer experience? Two flows were constructed, centred on the most important personas. Customer scenarios were sketched and a selection of information and priorities compiled.
It is now clear to their two largest and most important customer groups that the Taplow Group has a unique methodology: ‘a single point of contact’. The information flow is also arranged in a way that directly addresses the goals and needs of the personas.