Corporate story & Aligned Brand Stories
Stories bring your local organization to life and help express your purpose. Storytelling creates the story of who you are, why you do what you do and what makes your organization truly unique. We use a number of follow-up sessions to help you determine what this means for the brands concerned and for everyday communication.
Advantages of a Corporate Story
A strong Corporate Story ensures:
- Positioning of the organization, with a clear purpose, the ‘why’.
- A change in thinking: from functional product communication to emotional and inspiring storytelling;
- Direction and course-setting for your marketing activities and communication strategy;
- Logical application of how you help your target groups in the context of daily business realities;
- A stronger employee engagement and increased loyalty towards the organization.
– David Ogilvy